Branding Data entry

Franck Muller

Time-to-market

6 weeks

Increased engagement

+187%
Home / Cases / Franck Muller

Project summary

Our roles

iOS app development, digital transformation, luxury branding

Industry

Luxury watches

Franck Muller, a renowned luxury watch brand, aimed to bring its heritage into the digital space by creating custom dials for the Apple Watch. These dials, each featuring a unique QR code linked to a personalized page, were designed to offer a bespoke experience for the brand’s customers. The project required an iOS app that allowed users to select and customize their Franck Muller dials with ease.

Challenge

Franck Muller’s key challenges were:

  1. Tight deadlines: The project had to be completed within a short time frame.
  2. User-friendly experience: The custom dials and QR codes had to be easily integrated into the Apple Watch without compromising the luxury experience.
  3. QR code readability: Ensuring the QR code was clearly visible and easily scannable on the small Apple Watch dial.

Technologies we used for this project

Apple
iOS (Swift)
franck-muller-product

Our solution

  • Custom iOS app: Developed a user-friendly app to select and set up personalized Franck Muller dials.
  • Seamless QR code integration: Optimized the QR codes for visibility and readability on the Apple Watch dial.
  • User testing: Tested with real users to ensure a smooth, intuitive experience and make necessary improvements.
franck-muller-collage

Result

  • Seamless integration: The custom dials and QR codes worked flawlessly with the Apple Watch, delivering a premium experience.
  • High user satisfaction: The app’s ease of use and functionality exceeded expectations, enhancing Franck Muller’s digital presence.
  • Successful launch: The custom dials became popular, adding a new personalized touch to the Apple Watch for luxury users.
Maurice

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