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Verstegen Spices & Sauces

Support ticket volume

-68%

User retention

+94%
Branding Data entry

Project summary

Our roles

Website development, eCommerce, digital transformation

Industry

Food & beverages

Verstegen Spices & Sauces, a leading brand in the Netherlands, needed to upgrade its outdated website and webshop. The old platform frequently crashed, and continuing with the outdated technology risked further issues. The goal was to build a future-proof solution that updated their online presence while maintaining a familiar experience for users.

Challenge

Verstegen faced several challenges:

  1. Two separate platforms: The company had a separate website and webshop, which created inefficiencies.
  2. Consistency for users: As a well-known brand, it was crucial that the updated site didn’t drastically differ from the original. Any major changes could confuse customers and overload customer support with inquiries.
  3. Technical limitations: The outdated site had to be rebuilt from scratch, but the transition had to be smooth for users.

Technologies we used for this project

PHP
JavaScript
JavaScript
verstegen-product

Our solution

Crebos delivered a solution that included:

  • Integrated website and webshop: Crebos merged the separate website and webshop into one cohesive platform.
  • Maintained user experience: The design retained the familiar layout and look of the previous site, ensuring users wouldn’t be confused by the changes.
  • Scalable, future-proof infrastructure: The new platform was built to handle future growth and evolving eCommerce needs.

Result

  • Seamless transition: Customers experienced a smooth transition, with no major changes that could disrupt their experience.
  • Unified platform: The integration of the website and webshop created a streamlined experience for customers.
  • Scalable solution: The platform is now scalable, ensuring Verstegen can continue to grow without major overhauls.

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