Better Product Feedback for Philips

Challenge

Philips faced the challenge of collecting user feedback in a way that was both user-friendly and highly functional. They needed a system that could:

1. 1. Simplify data collection

      The existing process was inefficient, and Philips needed a solution that allowed them to gather extensive user research for product innovation.

   2. Ensure scalability

      The web form needed to be adaptable for various product lines, starting with a hairdryer, and scalable for future product testing.

   3. Enhance user experience

      It was critical that the form be easy to use for participants, ensuring higher completion rates without sacrificing the depth of data collected.

Our solution

Crebos developed a robust, scalable web form tailored to Philips’ research needs. Key features of the solution included:

1. 1. Custom web form design

      A fully responsive and user-friendly interface that allowed participants to provide detailed feedback without being overwhelmed by the complexity.

   2. Data integration and analysis

      The form was built to seamlessly integrate with Philips’ existing systems, allowing data to be stored and analyzed efficiently.

   3. Scalable structure

      Designed for use with multiple product categories, the form could easily be adapted for future research efforts.

Result

1. 1. Improved data collection

      Philips was able to collect more in-depth, reliable feedback from participants, which contributed to a more refined product development process.

   2. Scalability

      The form’s flexible design allowed Philips to use it across various products beyond the initial hairdryer test, improving their research efficiency.

   3. User-friendly interface

      The custom form significantly improved completion rates, reducing participant drop-off while ensuring detailed feedback.