Data entry Web development

Philips

Form completion rate

+63%

Participant drop-offs

-48%

Project summary

Our roles

Web development, product research, digital transformation

Industry

Consumer electronics

Philips, a global leader in consumer electronics, sought a seamless way to collect detailed user research for their product development process. They needed an efficient solution that would allow them to gather and analyze user feedback, particularly for new product lines such as hairdryers. Crebos was chosen to develop a custom web form that would enhance Philips’ ability to conduct user research and streamline data collection.

Challenge

Philips faced the challenge of collecting user feedback in a way that was both user-friendly and highly functional. They needed a system that could:

Simplify data collection: The existing process was inefficient, and Philips needed a solution that allowed them to gather extensive user research for product innovation.
Ensure scalability: The web form needed to be adaptable for various product lines, starting with a hairdryer, and scalable for future product testing.
Enhance user experience: It was critical that the form be easy to use for participants, ensuring higher completion rates without sacrificing the depth of data collected.

Technologies we used for this project

PHP

JavaScript

Our solution

Crebos developed a robust, scalable web form tailored to Philips’ research needs. Key features of the solution included:

Custom web form design: A fully responsive and user-friendly interface that allowed participants to provide detailed feedback without being overwhelmed by the complexity.

Data integration and analysis: The form was built to seamlessly integrate with Philips’ existing systems, allowing data to be stored and analyzed efficiently.

Scalable structure: Designed for use with multiple product categories, the form could easily be adapted for future research efforts.

Result

Improved data collection: Philips was able to collect more in-depth, reliable feedback from participants, which contributed to a more refined product development process.

Scalability: The form’s flexible design allowed Philips to use it across various products beyond the initial hairdryer test, improving their research efficiency.