Bringing Luxury Watches to Apple Watch

Challenge

Franck Muller’s key challenges were:

1. Tight deadlines

   The project had to be completed within a short time frame.

2. User-friendly experience

   The custom dials and QR codes had to be easily integrated into the Apple Watch without compromising the luxury experience.

3. QR code readability

   Ensuring the QR code was clearly visible and easily scannable on the small Apple Watch dial.

Our solution

1. Custom iOS app

   Developed a user-friendly app to select and set up personalized Franck Muller dials.

2. Seamless QR code integration

   Optimized the QR codes for visibility and readability on the Apple Watch dial.

3. User testing

   Tested with real users to ensure a smooth, intuitive experience and make necessary improvements.

Result

1. Seamless integration

   The custom dials and QR codes worked flawlessly with the Apple Watch, delivering a premium experience.

2. High user satisfaction

   The app’s ease of use and functionality exceeded expectations, enhancing Franck Muller’s digital presence.

3. Successful launch

   The custom dials became popular, adding a new personalized touch to the Apple Watch for luxury users.